Seems like we can’t fire up the RSS reader without seeing a story almost daily on the rapidly evolving online video space. Of recent note include:
Nearly 4 Billion Minutes Of Video Ads Streamed In February (MediaPost)
Summary: U.S. consumers watched 3.8 billion minutes of online video, and watched 2.2 billion video ads in February, a new record.
Nielsen’s Evolution and the Coming of the Ad-Buy Structure Shake Up (PandoDaily)
Summary: Interactivity, not audience, will determine ad rates in the future.
YouTube’s Online Views Are Down 32% vs. Last Year As Mobile Video Ascends (VideoNuze)
Summary: Analysis piece suggesting comScore’s report showing decresed YouTube views is not a factor of viewers leaving, just switching to mobile, which comScore doesn’t track.
Guess Who’s Planning to Spend Big in Mobile? CPG Advertisers (AdAge)
Summary: Consumer packaged goods companies are expected to lead the way in embracing mobile advertising.
Certainly seems like an exciting time to be in this space. Enjoy!