Digital advertising, and video ads in particular, continue to dominate the news. From predictions, to results, to a battle of the bellwethers, here are some of the more interesting stories worth keeping on top of from the past week:
GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013 (ClickZ)
Summary: The TK firm believes digital advertising will increase by 14% this year over last, from $99 billion to $113 billion, driven largely by tablet and mobile advertising in the U.S. The market for digital advertising last year increase 16% over 2011, showing the space remains robust and healthy.
For YouTube Vs. Yahoo, It’s Game On (FastCompany)
Summary: Yahoo’s acquisition of Dailymotion signals a looming battle for online video eyeballs, with additional competition coming from AOL, Facebook and Amazon. The upshot—online video will grow to a valuation of $28.72 billion by 2017
Native Video Ads More Effective Than Pre-Roll Ads (ClickZ)
Summary: Native ads create 82% brand lift, compared to 2% brand lift for pre-roll ads.
SMG to Track How Mobile Ads Lead to In-store Visits (AdAge)
Summary: Starcom MediaVest Group and PlaceIQ are teaming up to track the percentage of customers visiting retailers stores after viewing a mobile banner ad. The study uses PlaceIQ’s location technology.