Today, we’re pleased to announce a new partnership with YouTube media and talent firm Big Frame, who has selected Beachfront Media’s video app platform to distribute its content across all platforms—mobile, tablet and Connected TV.
The early fruits of this relationship quietly emerged earlier this month with the launch of Big Frame’s urban lifestyle channel Forefront.tv and YouTube star Tyler Oakley, and soon will include the launch of a new channel designed for women called Wonderly.
Big Frame’s story is a familiar one. It’s found great success signing new talent and developing original programming for viewers online. But they also know that viewers want to view this content on devices other than their computers. So they turned to Beachfront Builder to power native apps for these different platforms.
See for instance Forefront.tv. Big Frame created the original online presence here. Then we created the mobile application, found here. But we did more than just create a mobile interface for their videos. We’ve opened the door to a whole new world of user engagement, brand development, and monetization for both Big Frame and their talent.
First, let’s look at engagement. With this app, Forefront.tv users can now opt to receive notifications when new content is available for viewing, either for the entire channel or just for the specific artists/shows they are interested in. They can directly access the content they’re most interested in without the need to search or risk missing out on new developments. And as the publisher, Big Frame establishes a direct relationship with the audience (and vice versa) while gathering insights and analytics for how content is consumed across mobile, web and connected TV devices.
Second is the brand. One of the more overlooked benefits of mobile apps is the app icon that appears on users’ devices. That icon sits on their phones for as long as the app is installed, creating a brand connection every time it’s seen, regardless of whether the app is open or not, and doing so on the device that we already know is where many users are consuming content the most.
Finally, there’s monetization. Big Frame and their talent can now supplement their online revenues with ads across multiple devices—such as video ads, custom skins and in-app purchases—expanding their revenue potential along with their viewership.
Individually, each is a powerful benefit for not only Forefront.tv, but also any of Big Frame’s other programming. Taken together, they’re a powerful suite of services that let publishers control and benefit their fan connection better than ever before.
And the beauty of it all is that once publishers like Big Frame are connected to the Beachfront Media platform… that’s it. They don’t need to hire new app developers for each vertical they want to take online, or for each new device they want to add distribution to. They simply take their top channels and turn those feeds into apps that span across devices and without sacrifice to the experience and brand identify must for loyal viewers. The speed to market is literally minutes to create the apps and then approval is based on the app stores.
That’s why we’re so excited to work with a partner like Big Frame. They have the content, the talent and the vision to fully exploit all the benefits the Beachfront Media platform has to offer. We’re looking forward to working together with them and developing even more exciting tools in the future.