Beachfront Media now has a video discovery app called Social Video Pulse. And now, the app is available on MetroPCS and Cricket Smartphones for video search across all online video channels for English and Spanish content.
These apps allow the carriers to secure new streams of revenue through on and off network video viewing. Subscribers of both operators will now have access to the entire suite of Social Video Pulse content, which aggregates the top socially trending videos from across the MeFeedia network into one easy-to-use app… including the Spanish-language Todovision.
Users can save their favorite videos to a watch list, share them with friends on Facebook and Twitter, and more. Social Video Pulse is available from either the carrier’s mobile web portal or their smartphone app stores, and under the deals become the default search and discovery engine for video. And it’s free.
What’s really interesting about this is the way we give wireless operators a way to manage, track and monetize the videos that its subscribers are viewing. Mobile video generates around 50% of the data traffic on mobile networks today. That can cause an overwhelming strain on the network for carriers like MetroPCS and Cricket, and become a very costly problem. But with the Beachfront solution, both operators will instead share in the revenue for ads placed on Social Video Pulse videos, regardless of whether they’re streamed via their wireless networks or via a WiFi connection. And subscribers gain access to millions of videos from more than 33,000 video sources in both English and Spanish from one source using one video discovery engine. (We’re also now available on Google Play).
This is a classic case of turning a problem into an opportunity. Rather than restricting subscribers video usage, or increasing fees for data transmission, MetroPCS and Cricket are finding a way to give customers what they want (video) while not only mitigating the cost of delivery, but actually turning it into a new revenue channel. We’re grateful to be a part of it, and look forward to pursuing similar solutions with other mobile operators in the near future.