FamilyCook is the most comprehensive source of videos about food, recipes, and cooking, which we’ve aggregated into one easy to use hub so you can quickly and easily find what you’re looking for. We scour the YouTube and the Web for the most appropriate videos every day so you don’t have to, and display them in categories based on cuisine.
Recently, our CEO Frank Sinton penned an article for ClickZ advocating for a greater focus on content verticals as a means of increasing both user engagement and subsequent ad rates (“Content, Context, and Curation: Why Focus Matters.”) This new app is a prime example of doing exactly that, leveraging Beachfront’s content and technology expertise to create new products.
We used our MeFeedia platform to filter out content by type, in this case… food and cooking. We then narrowed that huge list of videos down to the most popular, based on metrics like overall views, channel subscribers, and so on. But we didn’t stop there. To fully ensure our curated videos were of the best quality and highest relevance, we added an editorial layer that relied on real people to hand-select the final content that appears in each category.
The result is the creation of a new marketplace of specialty themed content that becomes its own marketing vehicle for not only the content itself, but for targeted advertising that’s more relevant for the intended audience.
It’s a model we’ve adopted several times to date, such as with Kids Video and TodoVision, as well as with partners, such as BigFrame’s Forefront app. And we’ll continue utilizing our expertise in video curation to create new products going forward as we identify the right niche content and audience.
At Beachfront Media, we don’t just advocate others using our platform to create their apps. We’re eating what we cook, as well.