Beachfront Media CEO Frank Sinton will be attending the upcoming NATPE conference in Miami next week, armed with several topics to discuss.
For starters, Frank is will be speaking on the panel “Television Everywhere: How Will Profits Grow as Screens Diversify?” Frank, and Beachfront Media, feel monetizing multi-screen distribution is a key topic that will define the coming year. Frank will break down the various strategies for doing so (subscription vs. a la carte vs. advertising) and provide some insights into the advertising model based on both the Beachfront network and the Beachfront.io platform.
(Speaking of the iO platform, Beachfront is expanding the ad mediation platform to support additional devices. Stay tuned for an announcement on that early next week.) The panel takes place Monday, Jan. 27, from 12:00 – 12:45, and features additional speakers from Vevo, Yahoo, and FreeWheel. Hope to see you there.
Frank will also be on hand to discuss the recently launched app for the hit show The Taste. Creating mobile apps out of TV content is a growing trend. Not only does it increase user engagement beyond the show’s airtime and season, it also lets show creators get additional exposure for their on-air content as well as offers a channel for unused content that otherwise would never get beyond the cutting room floor.
It’s an exciting time to be in the video business, as is reflected with the exciting program and lineup for this year’s NATPE conference. In addition to Frank, Beachfront’s EVP of biz dev Lisa Connell and VP of monetization Alexander Kozak will be around as well. We’re excited to be attending and participating. If you’d like to meet up while there and discuss these and other issues, hit us up at firstname.lastname@example.org.