Beauty Blogging is more than a hobby. It’s become a big business for those successful enough to command a loyal following, and with that following the endorsement of beauty brands eager to get their product in front of audiences in new ways.
To give you an idea how far this business has come, check out this list of the top 10 beauty and style YouTube channels, created by Outrigger Media for AdAge.
That’s right, these channels are raking in between $14,000 to $41,000 in estimated earnings a MONTH. With this kind of earnings potential, and the increasing interest among brands to partner with YouTube stars, it’s no wonder more up and coming personalities are entering the market.
In an effort to build their personal brand, many are smartly creating dedicated mobile apps as a way of creating a more direct relationship with viewers not dependent solely on YouTube. A few that recently joined the Beachfront Media network include:
Danielle Marie This up-and-coming 16-year-old beauty “guru” has built up a following of over 77,000 generating over 4 million views. Focusing on the teen market with both her delivery and content, her app is available on both iOS and Android, with nearly 2,000 downloads in less than a month.
Manda31409 At 22, Manda has compiled over 130,000 subscribers and close to 100,000 views in about a year on YouTube. She’s taking this momentum to her fans directly via a new app, available on both iOS and Android. She mixes beauty and makeup with other content like gossip, product reviews and more.
We expect these to be the first of many more such aspiring young content producers taking control of their careers by planting their flag on mobile devices sooner rather than later. Stay tuned.