Beachfront Media Makes Programmatic Buying Easier
Cross-screen video ad tech company Beachfront Media announced an update to their programmatic offering intended to optimize their supply side platform (SSP) for users.
The update constitutes two parts: adding control over priorities within Beachfront’s mediation interfaces, and a self-service Deal ID capability.
As programmatic mobile video buying has taken off, Frank Sinton, CEO of Beachfront Media says that the tools for programmatic buying need to be made easier….
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