Beachfront Media Makes Programmatic Buying Easier

Cross-screen video ad tech company Beachfront Media announced an update to their programmatic offering intended to optimize their supply side platform (SSP) for users.

The update constitutes two parts: adding control over priorities within Beachfront’s mediation interfaces, and a self-service Deal ID capability.

As programmatic mobile video buying has taken off, Frank Sinton, CEO of Beachfront Media says that the tools for programmatic buying need to be made easier….

Read more on MediaPost.