Press

Latest Beachfront Press

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Snapchat's latest ad push opens the mobile video space for everyone
JUN 20, 2016
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Posted on Recode
Snapchat just took the next logical — and very big — step in a months-long process of becoming a "grown-up" social media...
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Facebook’s Live Rail pullback leaves publishers needing true partners
JUN 16, 2016
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Posted on Clickz
Facebook recently closed FBX, its real-time bidding ad exchange and is reportedly getting ready to shutter what’s left of LiveRail...
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Gotta Catch ‘Em All: TV Metrics for the New Media Landscape
JUN 8, 2016
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Posted on ADWEEK
As the TV industry shows advertisers its newest and shiniest offerings during upfronts season, one big question hovers over...
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Facebook Targets Clickbait, But Brands and Ad-Tech Firms Should Pay Attention
May 13, 2016
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Posted on Medium
After months of sometimes unhappy news (predictions of industry consolidation/demise, expanded ad-blocker use, etc)...
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Stay Free (And Flexible) — The Power of Independence in Ad Technology
May 9, 2016
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Posted on Medium
After spending more than $400 million to buy sell-side ad-tech platform LiveRail, Facebook has been steadily closing key...
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Publishers Take A Cue From Snapchat With Vertical Video, But Will Advertisers Bite?
May 2, 2016
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Posted on AdExchanger
Snapchat’s 10 billion daily video views can’t be wrong. At least, that’s publishers’ logic as they push vertical video. Hearst, for...
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Beachfront Adds Accelerated Mobile Pages To Its Lineup
May 2, 2016
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Posted on MediaPost
For mobile users, speed is just about everything. Users are more likely to abandon a page if it takes too long to load, which led...
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The Shape of Things to Come — Vertical Video and the New Ad Units
May 2, 2016
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Posted on Medium
Vertical video is hitting the digital-media business fast and hard, spurred by Snapchat’s booming growth and reliance on a...
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Facebook Ad Stack Still In Flux As More Cuts Come To LiveRail
APR 28, 2016
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Posted on AdExchanger
LiveRail, once a dominant video supply side platform and ad server focused solely on publishers, is now a shell of its former...
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Grab Your Partner — Mashable’s Online Video Pivot and the Challenges to Success
Apr 26, 2016
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Posted on LinkedIn
I’m a big believer in the value of video content and advertising, especially on mobile, and indeed have optimized my company’s...
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Grab Your Partner — Mashable’s Online Video Pivot and the Challenges to Success
APR 22, 2016
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Posted on MEDIUM
I’m a big believer in the value of video content and advertising, especially on mobile, and indeed have optimized my company’s...
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Lean and Mean: Being Better Stewards Of Users’ Mobile Data
APR 22, 2016
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Posted on MEDIUM
Enders Analysis just issued a report documenting the toll on user mobile data plans that is exacted by ads and JavaScript on some...
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Mobile Use Is About To Take Off — Are You Buckled In?
APR 15, 2016
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Posted on LinkedIn
It’s about to get a little crazy in the mobile data universe, according to a recently released white paper by Cisco...
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Good News! College Students Don’t Mind Smart Targeted Ads - Time to Get Smart
APR 13, 2016
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Posted on LinkedIn
After months of sometimes unhappy news (predictions of industry consolidation/demise, expanded ad-blocker...
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OTT Moves Into Mass Adoption As it Crosses Several Major Milestones; Now Comes the Complicated Part
Mar 30, 2016
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Posted on MEDIUM
A string of studies and analyses this month say that OTT services are hitting critical mass, becoming adopted in several...
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Standards & Expectations: Making VR Safe for Advertisers And Audiences
Mar 25, 2016
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Posted on Linkedin
Virtual reality is taking off this year, with lots of hardware roll-outs and increasingly interesting content. Now let’s...
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VAST 4.0: Revenue, Transparency and UX For Publishers and Advertisers
Mar 24, 2016
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Posted on AdExchanger
Version 4.0 of the IAB Tech Lab’s Video Ad Serving Template has been finalized, putting in place a range of important...
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Facebook’s Atlas Won’t Be Lifting Up Advertising Banners, Exchanges
Mar 23, 2016
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Posted on MEDIUM
Not that desktop-bound, cookie-fueled banners and exchanges needed more piling on from advertising critics, but one of the...
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Making the Mobile Web The Real Internet
Mar 18, 2016
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Posted on MEDIUM
The always thoughtful John Battelle suggests here that the mobile Internet is getting very close to being The Internet...
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Facebook and Snapchat: The New Networks And What They Mean For Publishers
Mar 16, 2016
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Posted on MEDIUM
Take a moment to think about all the amazing network TV shows produced over the years: “I Love Lucy,” “The Jeffersons...
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Stitching, meet blocking: ad wars head to new level
Mar 16, 2016
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Posted on clickz
More recently, Samsung smartphones also began allowing ad-blocking in their default browser. One company estimated...
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In Mobile Video, Speed Wins: Are You Ready to Race For Big Advertising Dollars?
Mar 11, 2016
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Posted on mediapost
The “speed to entertainment” quotient for traditional television is very high, one of the reasons it remains so popular...
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The New York Times Joins The Ad Blocker Wars
Mar 11, 2016
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Posted on MEDIUM
Recently read a piece by Jack Marshall of the WSJ titled, “The New York Times plays hardball with ad blockers.” Curious...
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NAB Online Video Conference Keynote Adds Amazon’s Michael Paull
Mar 11, 2016
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Posted on TVTechnology
WASHINGTON—The National Association of Broadcasters has announced the full schedule for its Online Video Conference...
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Proof phones are the future of VR, IoT, and all the other cool tech you’re waiting for
Feb 27, 2016
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Posted on VentureBeat
The annual Mobile World Congress in Barcelona just wrapped up, and it has arguably become more important than even...
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YouTube Caters To Musicians By Acquiring BandPage For $8 Million
Feb 12, 2016
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Posted on TUBEFILTER
YouTube, in an effort to diversify the revenue streams of its musical creators, has announced a new acquisition. The video...
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Is Snapchat On The Verge Of Its ‘Facebook Moment’?
Feb 15, 2016
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Posted on ADEXCHANGER
Snapchat, the mobile video, photo and chat app beloved by millennials, is having what some are calling its “Facebook...
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Next Year CES Should Call Itself CAS: The Consumer Ad-Tech Show
JAN 29, 2016
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Posted on MEDIUM
I, like 150,000 of my “closest” colleagues in technology, spent most of January’s first week slogging...
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Where Are We Now: Mobile Video
JAN 28, 2016
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Posted on TVREV
One of the major trends of the past few years has been the rise of mobile video and video advertising. For Frank Sinton...
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Beachfront Media Sees 700% Growth in Mobile Revenue In 2015
JAN 13, 2016
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Posted on MEDIAPOST
Video ad tech firm Beachfront Media CEO Frank Sinton, says that his company saw seven times growth in mobile...
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